The Italian label is being applauded for helping make fashion more diverse and accessible to all. [Photo: Instagram/Stefano Gabbana]
Dolce & Gabbana has become one of the first luxury labels to target the Muslim market with a collection of chic hijabs and abayas. The Italian brand broke the news of its new venture on Instagram, with designer Stefano Gabbana posting a series of photos of the new range.
Created in Dolce & Gabbana’s signature colourful prints, the collection, boasted patterns that the label’s customers and fans have come to love and expect, including flowers, fruit and polka dots teamed with a sprinkling of lace and satin.
Ditsy daisies, lush red roses, lace trims and neutral hues are prominent. [Photo: Instagram/Stefano Gabbana]
Dolce & Gabbana may be one of the first globally recognised brands to fashion hijabs and abayas, but it’s not the only fashion company attempting to target the lucrative Muslim market. According to a report by Thompson Reuters, Muslim women are expected to spend $484 billion on clothing and shoes by 2019, so it’s definitely a market that could make brands plenty of money.
The likes of Tommy Hilfiger, Oscar de la Renta and DKNY create Ramadan collections and the high street’s also getting in on the action, with Zara and Mango following suit.