Objectives: Luxury Swiss watches aimed at affluent customers who value their watches and consider them as pieces of jewellery and an investment. Aim was to target affluent UK customers with a bias towards London and SE. Increase exposure of the watch brand and highlight the brand essence
Activities: Sunday supplements, Elite specialist magazines, Targeted outdoor, Tactical press executions
he event. The whole Jawaher collection showcased during the night was sold out as well. We achieved amazing success with a glowing feedback from everyone who attended the event.