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Buying triggers for the Arab consumers

Every consumer group has a number of triggers influencing their purchasing patterns and we are highlighting triggers affecting Arab shoppers. Arabs consumers are brand conscious. Brands carry with them status in the Middle East. Arabs assign status to brands in everything from cars to clothes to smart phones. “Eat what pleases you but wear what […]

Can we target Affluent in digital?

Affluent consumers controls 21% of UK wealth and the consumption of digital within the affluent consumers can be split into 2 or 3 sections, for a start UHNWI (earning £5-8 million a year) tend to rely on relationships and direct approach than merely shop online, they like to personally shop and touch/feel the dress/suit/watch before […]